Buyer believability in this time of rampant distrust is critical to your business growth strategies. Leaders of small businesses especially have to be tuned in the buyers concerns. There are so many options facing buyers, they are eager to find those who they believe they can trust. Add that to the overwhelming amount of information facing a buyer, much of which is pure garbage, and the choices can be overwhelming to the buyer.The companies who create buyer believability are the companies who are going to succeed in the new economy. Are you ready to answer the 5 most important questions a buyer needs answered honestly in words and actions?
Buyers have 5 important questions they must have answered successfully before they are willing to buy.
- Can I trust you?
- Do you care about me?
- Are you enjoyable to work with?
- Do you have what I want?
- Are you going to be fair with me?
Check out this short (less than 3 minutes) video on these buyer questions.
Bonus: Is your organization on a tight budget? Don’t let the learning stop!!! Why not use these Friday videos for a Lunch and Learn for your staff? Bring in a pizza or a deli tray, watch the short video and use the following discussions questions to figure the best way your organization can benefit from this information. I assure you, the ideas and action steps you create out of this process will be of greater value than the minimal investment of a staff lunch.
Lunch and Learn discussion questions for 5 Questions a Buyer Must Answer Before They will Buy:
How are your marketing messages, products and employee/customer interaction developing trust in the buyer’s mind? What action steps can be taken to make improvements?
How do the employees who come in direct contact with potential buyers demonstrate they are more interested in the person than the wallet? What different marketing and sales approaches could employees try to elevate customer care?
Buyers are looking for an enjoyable transaction process. How can you increase buyer joy in every transaction? Hint: Attitude is more important than price.