Monthly Archives: May 2010

Five Steps for Succession Planning in the New Economy

1.  Begin the process at least a year before you want to make the succession planning transition.

2.  Recognize that a new set of skills will be a better fit for the future.

3.  Locate the best talent before it becomes a necessity.

4.  Clearly communicate the transition before it takes effect.

5.  When you make the transition, do so graciously by stepping away to let the company transform.

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The Social Media Pool Rules

The Social Media Pool Rules

Before you dive into the social media pool you need to know the pool rules.

By Russell J. White

1. If you don’t want your boyfriend, girlfriend, BFF, wife, husband, mother, father, grandmother, priest, doctor, local newspaper, national press, TMZ, Huffington Post, current employer, previous employer, future employer or any current or ex-friend to read it; don’t post it.

2. Anything you post is part of the public record and will be treated as such.

3. The best privacy protection for social media occurs between your brain and your keyboard.

4. Not everyone in social media can be trusted. Ask yourself: What if criminals read this information? Because they have and will continue to do so.

5. We don’t care what you ordered at Starbucks.

6. Just because you thought it doesn’t mean you should post it.

7. It’s great to wish someone a happy birthday, offer congratulations, condolences, support, love, respect and recognition. Otherwise, negative personal feelings might be better left to a private message.

8. Private messages can easily become public.

9. Don’t SPAM.

10.  If you did something great, let us know! If every day in your opinion you do something great, we will get tired of hearing it quickly.

11.  Adding attractive “friends” doesn’t suddenly make you a stud.

12.  There is a difference between networking, voyeurism and stalking. Know what it is and act accordingly.

13.  Keep in mind those party pictures you post could follow you for decades, even after you have removed them from your page.

14.  Deleting someone from Facebook doesn’t actually make them go away.

15.  Even “nom de posts” can lead back to the real person – with consequences.

16.  Never meet a Craig’s List purchaser in your home or their home.

17.  Links are great to share unless they always lead back to something you are selling or have written.

18.  Being opinionated is fine. Expecting no one to be offended is unrealistic.

19.  When talking about your job, customers, boss, fellow employees or the company who employs you, you are speaking as an employee.

20. Geo-location software is a criminal’s new blue light special. Don’t announce every time you leave your home.

21.  If you monitor your friend, fan or follower counts and brag on them, your ego is misplaced.

22. If you spend hours on your “farm” or in your “Mafia,” you might want to evaluate where you could otherwise use that time to improve your life.

23.  If you automate tweets, posts or responses, there is nothing social about your social media involvement, so stop it.

24. Nurture the social relationships that are most important to you.

25. Zuckerberg’s law: The less you want your social information to fall into the wrong hands, the more likely it will.

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Privacy Starts Between Your Brain and Your Keyboard

Last week in Charlotte a waitress lost her job for a disparaging Facebook comment she made about some customers. One of her facebook “friends” brought it to the attention of the management of the restaurant she worked at and she was relived of her duties.
The outcry of violation of her right to free speech surprises me. Not that people want to come down on a business that fired an employee over this, but surprised that people don’t really understand what the first amendment says about free speech.

“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”

There is nothing that says free speech won’t have consequences nor does it protect you from an employer expressing his right to enforce business policies about conduct unbecoming an employee, especially in a work at-will state such as North Carolina.
I’ve heard argument about the waitress’s right to privacy. She should’ve exercised that right between her brain and her keyboard. Facebook is a public forum and to expect your words not to be noticed; well, it goes against the intended purpose of posting them to begin with doesn’t it.

The younger generation has been beguiled into thinking Facebook is like a diary for your inner most thoughts. When in fact it is the most public of forums and should be used with caution and care.

Two weeks ago a daughter of a close friend posted with excitement she was engaged. I was surprised to know this and texted her father for details. Based on the “de-friending” I received from the daughter followed by her post, “I hate Facebook” I think the father learned about the impending nuptials from my text message.

This week a neighbor’s son received a red T-top Trans Am for his 15th birthday which he immediately posted a picture of on facebook with the caption “My new whip.” He and his sister then got into a friendly sibling rivalry publically about who had the nicer car, to which one friend commented, “Rich kids…”

I recently read information that a couple in Louisville, KY announced on facebook they were going to a concert only to return to a ransacked house. The security camera caught the robber in the act. Turns out it was one of their facebook “friends.”
Do you really know what that high school friend from 30 years ago is like today? Do you add friends to build your numbers? Do you really need to inform people of your every move?

Instead of bantering on about the first amendment to the Bill of Rights, maybe we should be talking about the creation of a new document entitled The Internet Information Code of Conduct.

Why is this necessary? Aside from the illustrations I’ve already mentioned, a man was killed and his son beaten by the couple who showed up to purchase the diamond ring he advertised on Craig’s list.

Thieves are using non-MLS real estate listings to check out the pictures of the rooms for the valuables such as TVs and computers, etc.

Speaker friends of mine like to post what cities they are flying to and if they are using geotagging software such as foursquare or Gowalla, it gets picked up by the website And the stories can go on and on.

Some things are better left unsaid as I hope the fired waitress now understands. There are times when using discretion is the responsibility of the individual. It’s time to reconsider what information truly has a need for public consumption and what should be kept privately. In some cases, information may not even need to be shared at all.

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