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I’ve heard it called paying your dues, sweat equity, falling on your sword, and doing what it takes to survive. Bottom line it’s a red flag your business model is broken. What am I speaking of? Not paying yourself what you are worth.
I’ve never seen a business fail because the owner was being paid properly, but I’ve seen many businesses fail because the owner was not taking a check home.
If you are not getting properly rewarded for your efforts you will lose interest and energy and there is where the business failure comes from – you start just going through the motions.
You aren’t running your business to be a non-profit or damage your lifestyle. Remember why you started your company to begin with – to get paid what you are worth and improve the quality of your life!
If your business isn’t paying you enough to at least support the lifestyle you had when you started the business, why are you operating your business this way? It’s an important question to ask yourself.
This is not a question about your work ethic, how many hours you are putting in or how much desire you have to succeed. Ever watch a gerbil on a wheel? He has focus, desire and exerts lots of hard work but he never gets anywhere.
When you find yourself in this situation re-evaluate your business model because the red flag is waving indicating something is wrong. There is no joy or reward in being a martyr for your business.