About Russell
Russell White, president of Pinnacle Solutions, is one of America’s leading authorities on business in the new economy. He is an author, consultant, international speaker, and your business partner in developing a successful business for the new economy.
The Speaker
Since 1991 Russell has given well over a thousand speeches with consistent rave reviews. He is eagerly represented by speaker bureaus across the country. He has been a frequent guest on television and radio. He is considered both a motivational speaker and a business speaker. His weekly radio broadcast, Business in the New Economy, has been renewed for the second year. The National Speakers Association has given him its highest earned designation of Certified Speaking Professional. Fewer than 10% of the world’s professional speakers have earned this distinction.
The Author
Russell has written a number of books on leadership, is a columnist for magazines, and has produced hundreds of client-customized articles. His books, Russell’s Rules: Just Do This … Lead!, Little White Truths: Lessons for Leadership, and Debunking the Designated Decoy: Get to the truth in your organization!, have been must reads for managerial study programs for years. His forthcoming book, Leading an Agile Business: Success at the Speed of Change, will be out soon.
The Consultant
An award-winning business owner and entrepreneur, Russell White has counseled CEOs and top executives from over 500 organizations for 20 years to significantly improve profitability, marketing, and leadership. He also advises organizations on how to grow their customer base and revitalize and re-energize their workforces. He listens to his clients, guiding them to where they both want and must go.
The Volunteer
Russell has served on many volunteer boards, including chairing the Winthrop University Small Business Development Center advisory board, various community associations including Chamber of Commerce boards, and church lay-leadership boards. He has been a fund raiser for the Lymphoma and Leukemia Society and Girls on the Run and frequently donates his time and talents to non-profit organizations.
The Man
Russell enjoys his life. He is a music fanatic, film buff, non-recovering golfaholic, and an adventurer. Living life to the fullest is the same approach he uses in his programs: high energy, fun, and full speed ahead. To relax he finds nothing better than using his culinary skills to entertain friends and family or playing with his dogs. Life is good.



