Are You Ready for Your Facebook Live Moment?

By | June 6, 2017

Recently, we’ve seen employees come under social attack for video-recorded incidents of horrendous customer interaction. This is a trend that will grow. Are you ready? Follow these three ideas to better prepare yourself for the Facebook “Live” era.

There are no secrets. The overshare culture has taken hold of our society. Nothing is off limits. People talk about their paychecks, health habits, even bedroom habits. People have few secrets in the social media generation.

The same goes for what happens in the workplace. There should be little expectation of confidentiality. As a leader, if you are playing fast and loose simply trying to grease the squeaky wheel employee to hush it up with changes in salaries and perks without a consistent plan, you will be exposed. If your leadership style is to say one thing behind closed doors and then do something else in the public eye, be cautious. Conduct your business as if cameras are in the room.

Your worst moment could be broadcast live. We’ve all had bad days, and it happens when someone steps on your last nerve and you explode. Previously, a sincere apology and a lesson learned where how those mistakes were handled. Not today. Imagine what would happen to your career or your small business if the social media world witnessed your outburst or poorly chosen words? United lost mega-millions because of their bad decision on removing someone from a plane. Every day people lose their jobs because of a hasty tweet. Be in control – at all times.

We are all potential celebrities. Ambush video is a growing trend today. Are you ready for your close-up? As leaders, we have to be focused on how we behave in public. Back in the day, leaders would joke about what would you do if 60 Minutes was knocking on your door. Today media cameras are in everyone’s phone and a video can take on a life of its own once uploaded to social media. Be aware your reputation is one video clip away from being scrutinized.

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