Category Archives: Marketing

Who is Your Mayor?

Last year the buzz at SXSW (SXSW.com) was Foursquare and a year later 450,000 people are eager participants in the location-based phone app that is changing the marketing picture for businesses by placing it in the hands of customers. What is foursquare? Foursquare is a smartphone application that allows the user to “check-in” to an […]

Marketing Requires a Creative Mind and a Strong Stomach

Marketing your business in this economy requires a strong stomach and a creative mind. Why the strong stomach? Most executives cave into the knee-jerk reaction of cutting marketing budgets when revenue slows down, which only exacerbates the revenue situation by not getting the word out to customers and prospects. When in fact, organizations should be […]