Are You Prepared for the Microscope?

By | June 2, 2010

Can you imagine your every move during a disaster being scrutinized and reported to the world. BP is giving us a vision into the future of business reporting. Is your business ready for the microscope of attention during your worst times? Just looking at the drop in BP stock says the cost of mistakes has significantly gone up.

To prepare for such close scrutiny:

  • Manage the news from the beginning by being upfront and forthright with information.

  • Throw the kitchen sink at problems. Time is measured in nanoseconds in today’s world.Mistakes and disasters will happen to your organization at some point.

  • Be financially ready for the dip in orders and possible stock backlash.

  • Expect external finger-pointing while you are still in solution mode. Maintain focus.

  • Once the problem is finally solved. Develop a white paper on everything you learned in the process and share it with the rest of your industry as a gesture of commitment to preventing this from happening again. If you don’t do it, someone else will with an edge of blame and contempt. Rebuild your reputation on your own terms with this first step.

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