Understanding the Millennial Marketplace

millennials

Even before the impact of the recession, those in the Millennial Generation (born 1980 – 2000) and sometimes referred to as Generation Y were the latest products of a get-it-now, pay-for-it-later mindset that has permeated the nation’s economy. They face a range of financial pitfalls as they embraced expensive high-tech gadgets and added credit card debt onto student loans. Their approach to finances is vastly different than what we are used to.

Consider the facts of this generation, who are the future of our lending business:

  • About 37% of 21- to 29-year-olds have been underemployed or out of work during the last six years, the highest share among the age group in more than three decades.
  • Only 58% of those surveyed under the age of 30 pay monthly bills on time.
  • They are accepting the reality of a simplified, shared lifestyle, aside from purchasing prestige products.
  • Millennials represent almost a third of the nation’s 240 million adults.
  • Since the end of World War II, new cars and suburban houses have powered the American economy and propelled our most impressive recoveries. Millennials may have lost interest in both.

Do your sales people understand how to reach this group of individuals to sell loan products?

This information-packed training program explains how Millennials view their finances, their buying power, their future and how they prefer to be approached through sales and marketing.

This high content, high energy program includes:

Accepting the Millennial Challenge

  • Learning how they think
  • Millennials are not all the same
  • Success is experiential
  • Disorder is delightful

Millennial Buying Habits

  • What Millennials are not interested in
  • Pace of pay
  • Delaying adulthood
  • Less likely to change spending habits due to economic shifts

Marketing to Millennials

  • Find the proper outlets
  • Alternative marketing
  • The messages they desire and reject
  • Avoiding the “gotcha”

Millennial Products and Services

  • Flexibility
  • Controllability
  • Short-term credit
  • Simplify

 

 

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