How You Upset the Overwhelming Favorite

By | March 23, 2010

Why do they call it March Madness? Did you watch the amazing basketball games this weekend? There were more amazing upsets that hats in church on Easter. These upsets once again prove that the experts don’t always know what they are talking about and no matter the odds; the little guys can beat the big guys at their own game.

It doesn’t just have to happen on the basketball court.

The little guys can’t out-spend or out-locate the larger competitors, so how can you act like the basketball teams winning the upsets?

Have the confidence to your core that you can win

Never has an overwhelmed team won a game when their pre-game thought of – we are going to get smashed. They all came out with the attitude of proving the experts wrong and giving it their best performance.

Look around, are your team members giving it their best performance? Are they bought-in to the concept of winning against the odds? Are they acting like deep down they have something to prove?

Deliver a great performance

Many top organizations are like many highly ranked basketball teams: They have so much talent they can overcome a periodic bad performance. In business I see large companies make money in spite of themselves, purely by volume and size.

The little guys know they don’t have that room to be sloppy. To win you have to be delivering a top performance and hope to catch the favored team in a low performance day. That combination is how big upsets happen (right Kansas?)

There is nothing you can do about when you catch the other guys sleeping, the only think you can control is delivery your great performance to give yourself a chance.

Focus on the little things.

In college basketball it is well known that defense and free throws win important games. Neither is going to show up on a highlight reel of spectacular dunks but to put a basketball spin on a golf saying; you dunk for show and defend for dough. The little guys do the little things well when they win the big games.

Small business owners, use the March Madness upsets as the inspiration for how to bring down the big competitors and create your own upsets. It’s time for some March Madness worth cheering about in our economy as well.

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