In 1948 Coke used this marketing slogan to position their product as something to quench your thirst when you take a break from your activity. Whether you are working in the fields, factory or at home, this message suggested this is what you should do when you take a break.
Today employees still need the occasional break from their workload, but we are in multi-tasking times, so give them something to learn with their Coke.
Not only do our employees need a pause to refresh them, they need a pause to refresh their training and learning. Why not at the same time?
Learning is a daily pursuit for growing organizations, and it only makes sense to have employees training daily on product knowledge, technology updates, or customer service skills.
Establish 15-minute training modules with proficiency pop quizzes at the end to ensure at least short-term retention. Profile a product, list the features and benefits of the product, offer two suggested scripts to sell the product, and then offer a 5 question pop quiz on the material they just learned.
The employee gets to disengage from the workload for a few minutes, they get a cold drink to enjoy and your employees become just a bit better at what they do. Why not make this a daily occurrence? Imagine the learning that could happen over the course of a year.
Before anyone argues that isn’t much of a break, we all multi-task even when relaxing. Make the training user-friendly, purchase the refreshments for the employee, and have recognition a la foursquare badges when they complete modules successfully.
Game learning and short-burst learning are ways to incorporate an ongoing learning culture into your organization.