Selling in a Down Market

By | October 26, 2010

Selling in a down market can lead people to discounting their products never to regain their product status again. Follow these three simple steps to selling in a down market without hurting your “up market” products.


View this three-minute video to learn more!

1. How can you create a new line of lower-cost alternatives?

2. How do you distinguish your low-end alternatives from the rest of your offerings?

3. How can you create a new identity for your lower-end products so as not to diminish your prestige brand?

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