Selling in a down market can lead people to discounting their products never to regain their product status again. Follow these three simple steps to selling in a down market without hurting your “up market” products.
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1. How can you create a new line of lower-cost alternatives?
2. How do you distinguish your low-end alternatives from the rest of your offerings?
3. How can you create a new identity for your lower-end products so as not to diminish your prestige brand?