Tag Archives: Growth strategies

Customer Loyalty Programs that Work

Customers today are the savviest we’ve ever dealt with. They comparison shop, not just for cheaper prices, but for quickest rewards, best service, and greatest value as well. So it makes perfect sense they would shop for customer loyalty programs that really work. In fact, a big debate is happening among retailers whether loyalty programs work or just provide […]

Yum Brands Takes an Agile Advantage Leap

Yum Brands, Inc. (YUM), the parent company of KFC, Taco Bell and Pizza Hut is selling hundreds of its restaurants back to franchisees in order to be more nimble for market development overseas. With each of their restaurant chains, they are reducing the number of stores they own to facilitate their new strategy of increasing […]

7 Ways to Create The Insider: Because Every Customer Wants “In”

Back in the dark ages I owned record albums with “hidden” soundtracks and “backmasking.” Monty Python’s Matching Tie and Handkerchief album had a second, or “hidden,” groove on one side of the album that only played if the stylus hit it accidentally. We called this the “third side” of the album. The Beatles White album […]