Tag Archives: Leadership awakenings

7 Ways to Create The Insider: Because Every Customer Wants “In”

Back in the dark ages I owned record albums with “hidden” soundtracks and “backmasking.” Monty Python’s Matching Tie and Handkerchief album had a second, or “hidden,” groove on one side of the album that only played if the stylus hit it accidentally. We called this the “third side” of the album. The Beatles White album […]