Tag Archives: social media

What’s the Point of Twitter?

Last Friday night over cards with friends I was asked, “What’s the point of Twitter?” Before I could respond, a guy waded into the conversation by saying, “There is no point. Who cares what I had for breakfast?” I realize so many people feel the same way, and they totally are missing the point and […]

The Reasons Rotary Clubs and Chambers of Commerce are Dying

Have you ever been to a Meetup? Tweetup? Flashmob? Social Media event? What about using Foursquare to connect with people in the same location you just checked into? Do you even know what these are? These gatherings have no attendance requirements and have no annual fees. You pay as you go for the events you […]

Are You Becoming Obsolete? A BizWizTV 3 minute video

As fast as the pace of business is moving, it’s easy to fall behind the leading edge. If you stop to wait and see what you should do next, you can become obsolete just that fast. Look at your products and services from the customer’s perspective. Evaluate your marketing strategies and ask if they are […]

4 Things Never to Put on Social Media Sites

In the age of over-sharing led by the communication generation, people are using Facebook, Twitter, and other social media site as an opportunity to broadcast every detail of information, have publicly viewed arguments, and create a permanent record of TMI (too much information). Employers are watching, clients are watching, co-workers are watching, and those with […]

Who is Your Mayor?

Last year the buzz at SXSW (SXSW.com) was Foursquare and a year later 450,000 people are eager participants in the location-based phone app that is changing the marketing picture for businesses by placing it in the hands of customers. What is foursquare? Foursquare is a smartphone application that allows the user to “check-in” to an […]

Marketing Requires a Creative Mind and a Strong Stomach

Marketing your business in this economy requires a strong stomach and a creative mind. Why the strong stomach? Most executives cave into the knee-jerk reaction of cutting marketing budgets when revenue slows down, which only exacerbates the revenue situation by not getting the word out to customers and prospects. When in fact, organizations should be […]